HTML EMAIL DESIGN & BUILD

Pixel-perfect. Compatible. Optimised. It's what we do.
Among the best developers I have worked with during the last 18 years of my digital career. Not only are they extremely quick, but have a natural ability of mirroring quality standards, practices and even introduce new ideas into the mix (rather than only follow instruction). Can't recommend them enough!
Jason Holland, Creative Director at Underwired
CAPABILITY

Fixed-Width HTML Email Development

We hand-code HTML emails to the highest standards. Typically we work with other agencies or in-house marketing teams to build their designs. We work with our clients to ensure that a design is going to work in practice and is well optimised for display and deliverability across all email clients, before buckling down to produce a cleanly coded email within the agreed timescale.

Responsive HTML Email Development

Responsive emails adapt to a device width, switching or flowing between a desktop-optimised and mobile-optimised layout to ensure that all recipients get a great looking email that works nicely with their email client. Most designs can be built to be responsive with relatively few alterations… provided you know what you're doing. That's where we come in!

Campaign Monitor Editable Templates

We love Campaign Monitor. It's our platform of choice for all of our own email marketing activities and we've been helping our clients get the most of CM's awesome features for years now. One of the most useful ways our clients use Campaign Monitor is to populate and send emails themselves using an editable Campaign Monitor email template, designed specifically for their brand.

MailChimp Editable Email Templates

We also love MailChimp! It's an amazing platform with an incredible feature-set for email marketers. In many ways, MC is geared more towards self-publishers than Campaign Monitor, which has more of an agency / designer bias. If MailChimp is your platform of choice, we can help you make the most of your campaigns with your own custom editable template.

HTML Email Design Services

Our experienced in-house design team can translate your brief into a fantastic looking, effective and well-optimised design. This isn't purely a creative or conceptual service – our extensive experience as developers means we can ensure that your design meets up-to-the-moment best practice guidelines for display, deliverability and response rates.

Flexibility is our Forte

We build emails day-in, day-out. It's what we do, and we're not too shy to say that we do it well. We don't offer fixed packages, and we're not another PSD-HTML service provider - we believe in forming long-term partnerships with our clients, providing a quality external resource that can be relied upon to deliver every time. How you choose to use us is up to you!

Using Wax Media for our email marketing allows us to be dynamic and spontaneous. They are fast, responsive and provide us with an individual service tailored to our needs - something I have not experienced from other email marketing providers
ESPA International
HOW WE WORK

Subcontracting Services

We’ve been helping our agency clients provide a better service to their clients for years now and it’s one of our favourite ways to work - we just love working with likeminded people!

Our flexible approach means that our clients get to tap into our skills and experience whenever they need, without having to worry about in-house resourcing. We’re more than happy to work under NDA and are always keen to develop long-term working relationships. Whether it’s design, development, consultation or help with set-up in an ESP, if it relates to HTML email we’re going to come in handy.

Agency Services

There are plenty of web, marketing or design agencies out there offering email marketing services, but very few can claim to be true specialists. That's where we come in! HTML email design and development isn't just one of the things we offer - it's at the heart of our business.

We take a flexible approach with the agency services we provide to in-house marketing departments, working hard to make ourselves an invaluable part of the team. We're friendly, professional email geeks and pride ourselves on being helpful and adaptable. And because we don't employ account managers, our clients can always speak directly to the designer or developer who is working on their project.

Quality Assurance

Like most digital technologies, the difference between a well-built and a poorly-built HTML email is vast, and anyone who's worked with HTML email will know that little errors can have a big impact. Email client rendering bugs, broken links, even fairly innocuous typos needlessly undermine the integrity of a campaign, and provide a sucky experience for the recipient.

We take quality control seriously. Every HTML email we build undergoes a stringent QA stage, including rigorous testing in more than 30 email platforms. We're obsessive about the little details, so that our clients can be confident that their email will be as effective as possible.

Wax Media have been a real asset to our business, their flexible, responsive approach suits us perfectly and they always get things turned around on budget and on time!
Joe Thompson, Marketing Manager at Thomas Sanderson
A FEW SAMPLES

The vast majority of our work is done under NDA - and we're serious about our commitment to client confidentiality - so the following is just a taste of the kind of work we do.

Shere Marketing has worked with Wax Media since 2008 and we have always been very pleased with their responsiveness and quality of work. Their production expertise for HTML emailers has been greatly valued. I would certainly recommend them to other agencies and end clients alike.
John Foster, Managing Director at Shere Marketing
GET IN TOUCH
CALL 01189 778 578
Wax New Media Ltd.
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Innovation House
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Molly Millars Close
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Wokingham
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Berkshire
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RG41 2RX
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